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SEGA to acquire Rovio for $775M

The Japanese gaming giant, Sega, has acquired Rovio, the makers of the popular Angry Birds mobile game franchise, in a $775 million deal.


Rovio has produced two Angry Birds movies and was the first mobile game to hit one billion downloads.

Angry Birds acquired by SEGA

With around 550 employees in eight studios, Rovio has reached five billion downloads. Sega intends to incorporate Rovio's expertise to expand in the mobile gaming sector and strengthen its position in the global gaming market, which is expected to grow to $263.3 billion by 2026.


Sega also plans to utilize Rovio's know-how in live service mobile game operation to bring Sega's current and new titles to mobile gaming.


The company also said they’ll use Rovio’s “distinctive know-how in live service mobile game operation" to bring Sega’s current and new titles to mobile gaming.

Haruki Satomi, chief executive of Sega Sammy Holdings said, “I feel blessed to be able to announce such a transaction with Rovio, a company that owns 'Angry Birds', which is loved across the world, and home to many skilled employees that support the company's industry leading mobile game development and operating capabilities.”


Sega Sammy Holdings' CEO, Haruki Satomi, expressed his excitement about the transaction with Rovio.


"With Rovio, we believe that we can develop games where armpits are the core elements."


Truly a great day for all Armpitians out there.

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